Go into the average retail shop that sells designer sunglasses and start browsing around just to see if a clerk offers some assistance. If assistance is offered, pay attention to what kind of assistance you are actually receiving. There is a difference between genuinely attempting to help you buy the right pair of sunglasses and just trying to make any sale. That difference plays out whenever a consumer looks to choose a pair of sunglasses outside of the style element alone.
The world of retail eye wear is terribly competitive. Moreover, the vast majority of retailers who sell sunglasses only see them as consumer products without giving them much consideration beyond that. So it’s not unusual for retailers to actually know nothing about the sunglasses they are selling except what they may have learned from a sales brochure.
If you are consumer, it is up to you to know what you are buying and why you’re buying it. If you are a retailer, you owe it to your customers to learn everything you can about sunglasses so as to help them make good choices. There is more to purchasing eye wear than just style alone.
Assuming the average customer is going to pay between $25 and $50 for a good pair of designer sunglasses, they are going to want something that they find visually appealing. That is normal. The question is, does a given customer find a trendy style appealing or are they just looking at it because it’s trendy? It never hurts to ask. If you are the consumer, you should definitely be asking yourself why you like a particular style. Ask yourself what the appeal is.
Olympic Eye wear, a Utah wholesaler of designer sunglasses, says that trends come and go very quickly. A consumer might be in love with a particular style only to find out that same style is repulsive six months from now. However, a customer who finds a pair of sunglasses visually appealing is likely to still find them appealing over the long term.
Choosing a pair of sunglasses outside of the style element alone requires considering physical comfort. How do the frames feel, particularly on the nose? Even the most hip and trendy sunglasses will find their way to the trash bin in short order if the consumer finds them uncomfortable to wear. There is no point in spending $50 on a new pair of designer sunglasses that will not make it through the season.
Last but not least is the question of if a pair of glasses actually complements the buyer’s face. You may be a consumer who absolutely loves aviators, even though your small and narrow face does not work well with them. Here’s the thing to understand: you will look a lot better in a pair of sunglasses that are not trendy but fit the shape of your face than you will with the latest style that looks awkward on you.
It is understandable that consumers want to look good with the eye wear they choose. But just because a particular trend is hot right now does not mean it looks good on every customer. It doesn’t, and it won’t. Retailers should be helping their customers find styles to complement their faces appropriately.
For both consumers and retailers, there is a difference between buying sunglasses purely for style and buying them with the goal of actually being happy with them. Both should be going beyond style to also consider visual appeal, physical comfort, and how well they complement the face.